Qualified Product Management - I

Qualified Product Management - 1

Target Audience:

  • Emerging Product Managers who are transitioning into their first dedicated product role and want to build a comprehensive understanding of modern product management practices. These professionals are typically in tech, digital, or innovation-driven industries and are seeking a structured framework to guide product development from conception to launch.
  • Advancing Professionals in roles like business analysts, project managers, or technical leads who want to pivot into product management. They have foundational business and technical skills but need a systematic approach to understanding user-centric product development, strategic planning, and cross-functional leadership.
  • Entrepreneurs and startup founders who need a rigorous methodology for creating market-responsive products. They will learn how to systematically identify user needs, develop compelling product strategies, and execute launches that maximise market potential and business value.

Course Overview:
With this course, you will develop a solid understanding of modern Product Management, from discovering what your customers and users want, through iterating with faster releases towards excellent products, building the foundations for becoming a successful Product Manager for complex products

What to Expect:

  • A complete end-to-end understanding of the product management lifecycle
  • Practical techniques for user research and market opportunity identification
  • Strategic frameworks for product vision and goal setting
  • Hands-on prioritisation and roadmapping skills
  • Effective stakeholder communication and collaboration methods
  • Data-driven approaches to product launch and growth

Your Benefits:

  • Master a repeatable process for developing successful products
  • Develop skills to systematically identify and solve real user problems
  • Build confidence in making strategic product decisions
  • Learn transferable techniques applicable across industries and product types
  • Enhance your professional credibility as a strategic product leader

Module 1: Foundations and the Product Management Role

Understanding the Product Manager’s Landscape

Upon completion of this module, participants will be able to:

  • Product Management Fundamentals: Define the core principles of product management and distinguish between product manager, project manager, and product owner roles
  • Role Comprehension: Analyse the complete product management lifecycle and articulate the essential hard and soft skills required for success

Module 2: Market and User Discovery

Uncovering Hidden Opportunities

Upon completion of this module, participants will be able to:

  • Market Opportunity Analysis: Develop systematic techniques for identifying unmet customer needs and market gaps through structured research methods
    • User Research Techniques: Design and execute user research strategies using interviews, surveys, personas, and journey mapping
    • Competitive Intelligence: Conduct thorough competitive and market analysis to inform product strategy and differentiation

Module 3: Product Strategy and Vision

Crafting a Compelling Product Direction

Upon completion of this module, participants will be able to:

  • Vision Development: Create a clear, inspiring product vision that aligns with broader business objectives
  • Strategic Metrics: Design and implement meaningful performance indicators that track product success and strategic alignment

Module 4: Planning and Prioritisation

Strategic Roadmapping and Decision Making

Upon completion of this module, participants will be able to:

  • Roadmap Construction: Develop meaningful product roadmaps using advanced prioritisation frameworks
  • Gathering Insights via Early Deliveries: Design product releases that provide insights and balance user value, technical feasibility, and business goals

Module 5: Execution and Development

Translating Strategy into Action

Upon completion of this module, participants will be able to:

  • Requirements Management: Learn collaborative strategies to create actionable product requirements or user stories that guide development teams
  • Stakeholder Collaboration: Implement effective communication and management strategies across e.g. technical and non-technical teams

Module 6: Launch and Growth

From Release to Continuous Improvement

Upon completion of this module, participants will be able to:

  • Go-to-Market Strategy: Develop market entry strategies that maximise product visibility and adoption
  • Product Analytics: Leverage data-driven insights to guide product enhancements and strategic pivots

Prerequisites

  • Basic understanding of business concepts and agility
  • Familiarity with digital product environments
  • Interest in user-centred design and innovation

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